Photographer Eli Rezkallah reverses roles in sexist ads from the 60 questioning modern day sexism

“In a parallel universe” is a series of fictional images, recreated from real ads in the mad men era, that question modern day sexism: showing it through a humorous light to spark a conversation through role play by visual artist Eli Rezkallah

“Last Thanksgiving, I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling “their womanly duties”. Although I know that not all men think that way I was surprised to learn that some still do, so I went on to imagine a parallel universe, where roles are inverted and men are given a taste of their own sexist poison.” — Eli Rezkallah

Photography and concept by Eli Rezkallah
Produced by Plastik Studios 2018


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Comments 6

  1. Great video and it makes some good points for sure. Seems some are not seeing the connection to today. If people would pull those cell phones out of their butts and start paying attention to reality around them, they would see, this is still going on!

  2. this is a good video portraying gay men and women of the 1950s. How do these ads relate to 21st century men? Right, most of the so called "real men" are already dead fighting in Iraq, Afghanistan, N. Korea, etc so that artists can continue to remind them that the West belongs to the Lioness. What happens when the enemies step foot on the Western soil when there is no more real men to defend them?

  3. Until seeing this in today's news, I didn't realize that as a middle-aged man living in 2018 I was supposed to feel guilty for how women of days long past were portrayed. Good luck trying to make me feel bad for something that I didn't do.

  4. Yes, because the "sexism" of nearly 60 years ago clearly is still exactly the same problem today.

    Either it's better, worse, or the same, snowflakes. You'll be hard pressed to find any hard evidence that it's worse or even close to the same, which means it's better. Much better. And it will keep getting better….unless you ruin it.

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