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Alaska Airlines Quickly Rolls Back Limits on Last Minute Partner Award Booking – Viral Trends

Alaska Airlines Quickly Rolls Back Limits on Last Minute Partner Award Booking




Loyalty fraud is a costly issue for programs. A lot of it originates in China.

The challenge though is limiting the cost of fraud without undercutting the value proposition of the program to legitimate members. That’s what I highlighted earlier in the week with Alaska’s new policy of prohibiting booking awards within 72 hours of travel on Cathay Pacific, JAL, or Hainan Airlines.

Continue reading Alaska Airlines Quickly Rolls Back Limits on Last Minute Partner Award Booking…



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