News Corp. Executive Chairman Rupert Murdoch is calling on Facebook and other online news platforms to pay publishers for content posted to their sites.
Murdoch issued the statement Monday, a week after Facebook made two major changes to its news feed algorithm. First the social network said it will prioritize posts from friends and family members over those from brands and publishers. Then it said it would
Murdoch responded by accusing Facebook and Google of popularizing “scurrilous news sources through algorithms that are profitable for the platforms but inherently unreliable.
“If Facebook wants to recognize ‘trusted’ publishers then it should pay those publishers a carriage fee similar to the model adopted by cable companies,” he added.
He went on to acknowledge that there’s been much talk about subscription models but nothing has surfaced that “truly recognizes the investment in and the social value of professional journalism.”
“We will closely follow the latest shift in Facebook’s strategy, and I have no doubt that Mark Zuckerberg is a sincere person, but there is still a serious lack of transparency that should concern publishers and those wary of political bias at these powerful platforms,” Murdoch said.
Facebook didn’t immediately respond to a request for comment on Murdoch’s statement.