Personal Branding Using Photography and Storytelling




Personal Branding in. 2018 is more important than ever, and if you want to build your personal brand, good photography and storytelling goes a long way. In building a personal brand, I’ve always prioritized having a unique brand design and aesthetic to anything I present visually. This helps me stand out from the crowd.

HOW TO BUILD A PERSONAL BRAND WITH PHOTOGRAPHY
It’s not enough to have good headshots, you need compelling photographs to help tell your story and add context to your personal brand and your work.

Having photos that show you with clients or behind the scenes of you working a project can help you demonstrate your value visually.

This isn’t just about posting photos to Instagram, its about using these assets in your print materials, articles about you or other content you are producing to build your personal brand and provide value.

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Comments 20

  1. I'd like to start a podcast with three people in the most inexpensive way possible. I literally watch all your videos on start ups but I need advice on this the most. What would be the easiest and affordable items to buy to start doing podcasts on a weekly basis with three people? By the way, you are AWESOME! I love your channel and your personality!

  2. There are going to be a lot of photographers in the very near future specializing or at least offering personal brand photography. There's a group on facebook growing crazy fast. Maybe something to look into for some people with some money to invest.

  3. Thank you for echoing my sentiment; yes, we DO judge a book by its cover! That’s how we decide which books to take off the shelf. 😀 As always, thanks for an inspiring video.

  4. Still in the infancy stages of personal branding. Can’t really decide on one specific path to follow quite yet have kind of been throwing multiple creative pursuits together without much success in any. Just posted first YouTube challenge that I shot a few weeks ago after watching one of your videos. It’s not very high quality yet but I know one day I will get there. My photography on the other hand has seemingly been much better than video. Just have never been paid for photography.

  5. A camera video for beginners would be great. I am not impressed with my point and shoot camera and have almost no knowledge about SLR's. My personal brand is well established locally as a craftsman who turns logs and other pieces of trees into functional works of art. Recently I started a blog so people can follow my projects. This video gives me a new idea to make the blog more interesting. Many of my projects involve final assembly/installation at the client's home. Instead of just taking pictures of my work as I go I can hand the camera to the client and ask them to take pictures of me doing the work.

  6. Als Fotograf ist die Fotografie selbstverständlich in allen Bereichen meines Business vertreten. Egal ob im Blog, in YouTube Videos oder auf Instagram und Twitter. Nicht immer nur die fertigen Bilder auch einmal ein paar behind the Scenes Bilder und ähnliches.

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