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Why Aimia Just Sold Off the Canadian Air Miles Program – Viral Trends

Why Aimia Just Sold Off the Canadian Air Miles Program




Air Canada spun off its frequent flyer program and that new company developed several loyalty businesses. However Air Canada decided that its future is better with a new wholly owned loyalty program, to be launched in 2020 and in May announced plans to cut ties with Aimia.

Aimia’s stock dropped from about 9 before Air Canada’s announcement to less than 2 on Friday (3 years ago it was hovering around 19) — we may see a dampening of enthusiasm for spinning off frequent flyer programs for awhile.

Continue reading Why Aimia Just Sold Off the Canadian Air Miles Program…



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